Strategic Planning

Lyndhurst, Tarrytown, NY
Lyndhurst, Tarrytown, NY

Rena Zurofsky has worked with a wide variety of institutions on successful strategic plans.  Her process is highly collaborative, and emphasizes realistic, affordable, actionable plans that enable staff and boards to step towards their long-term, visionary goals—which are usually developed as part of the planning process.

Whenever feasible, based on the institution’s size, all board and staff are directly involved in the planning process. In larger institutions, opinions may be gathered through group meetings, surveys, or distance conversations—but everyone is offered a chance to be heard.   Community stakeholders, market trends, financial implications are all accounted for.

Strategic planning clients include the Norton Museum of Art, West Palm Beach, FL, Springfield Museums, Springfield, MA. and the Mississippi Art Museum, Jackson, Ms. Rena has also worked with a number of university-affiliated museums, such as the Samuel P. Harn Museum, Gainesville, FL, and the Spencer Museum, Lawrence, KS.

Board Retreats and Governance Reviews

Although governance reviews are part of most strategic planning processes, not every museum is ready to embark on a major plan. Governance Reviews are a good idea in a changing world of non-profit expectations. By-laws may require updating, new board members require training, and senior board members could be inspired by new ways of looking at their tasks.

Rena Zurofsky can also be engaged to lead board retreats.